Embed purpose beside the goal

Every project, every plant, every firm has one goal.

So this is the goal: To make money by increasing net profit, while simultaneously increasing return on investment, and simultaneously increasing cash flow.

Eliyahu M. Goldratt.

Sometimes you don’t agree with the goal. Sometimes you don’t understand the goal. Or even you don’t know about it.

But whether you are aligned with the goal or not, you can always work beyond the goal. You can always embed purpose on the project. On your work.

What is purpose?

Purpose is not the goal. Is beyond the goal. And it touches everyone involved in a deeper, more personal way.

mike-tysons-punch-out

Mike Tyson’s Punch-Out was a milestone on videogame development.It probably fulfilled its goal.

But the people working on the game also instill purpose into it by inserting an inspiring declaration from world heavyweight champion Mike Tyson into the box.

punchout_advice.jpg

Quitting is for people who are not serious about their goals. If you give up trying, you will never achieve your goal.
Mike Tyson.

Maybe you can’t choose the goal of your project. But you always can choose which kine of purpose you instill on it.

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