As the sign says, you can offer three kinds of service:
- Good and Fast (and expensive)
- Good and Cheap (and slow)
- Bad, but cheap and fast
The sign says you must choose one of the three. Please, don’t.
If your company needs to be able to keep pace in the long run, if you want it to be a great place to work in, you simply CAN’T AFFORD the cost of offering cheap and fast BAD service.
Bad service will give you angry customers in the long run, when they’d forgotten about how cheap and fast you were, but everyday remembers how bad you were.
Fast and cheap is easy to do, as long as good is not a requirement. Besides, there always be one competitor out there who is willing to offer cheaper and faster bad service than yours.
By the way, here is Stephen Covey’s matrix.
Quadrant 1, the important and urgent things, is what allows you to serve good and fast.
Quadrant 3 is representing cheap and fast service.
Nevermind about point 4. Just don’t do it.
Finally, quadrant 2, non urgent and important things, is what will give you the chance to offer good and cheap (in the long run).
What quadrant of the matrix are you willing to live your life into?