Short run vs long run

Lisbon is quite a beautiful city, with a beautiful past.

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It seems that Marques’ pastry shop was thought, many years ago, as a business in the long run. So long that, at least, one other store has taken over.

Very few business, if someone at all, will today be built on stone. Flexibility and fastness have overcome stability and steadiness.

You will need many work hours, and a municipal permit, to erase Marques’ name from the main entrance. But you can replace the Stradivarius nameplate in a matter of minutes.

Sometimes you just can’t chose betting on robustness, and have to work on speed and readiness for change instead.

But I can’t help thinking how nice it must have been working with Mister Marques.