Going one step beyond to make a remarkable experience

How would you differentiate your company from the competition?

How would you get attention from your user or customer?

The people from Turkish Pegasus Airlines seems to have asked themselves these questions.

WP_20141211_001 Children explain safety procedures during a Pegasus flight

Think about reworking what your whole market does. Go one step beyond. Find something better. Funnier, or easier to use or cheaper, or nicer.

And have the courage to walk the extra mile to make it this way.

Whole videos on Pegasus Airlines safety procedure instructions (Bollywood style) (With children)

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