Two different types of failure and how to treat each type.
Let’s agree that “failure” means:
- “not achieving a goal within the set time frame”.
Type of failure #1: Failure in something that happens punctually. We achieve it now or never (or not for a long time).
Examples:
- The prototype had to work at the fair, but we couldn’t get it to work.
- The national football team had to reach the final rounds, but they didn’t make it.
Type of failure #2: Failure in something that is continuous. We achieve it now, or we keep working tomorrow, which we can also achieve, or the day after tomorrow, or the next one.
Examples:
- We wanted to achieve a 30% market share this quarter, and we only reached 25%.
- The Real Zaragoza wanted to be in promotion positions by Christmas, but they aren’t.
In punctual failure, the problem is that we won’t have another opportunity until next year’s fair or the next World Cup. There’s no possibility of progress, next year it won’t make sense to take my prototype to the fair.
In continuous failure, we can see tomorrow what we change to achieve the goal, or maybe we don’t need to change anything and just need to give ourselves more time. It depends on how we’re measuring progress.
Failing in something “now/never” is critical because it’s a final. You can/should give everything to the point and then recover. Failing in something “continuous” is not critical. It should serve as a control point to correct course or adjust efforts/expectations.